Gregory ‘Tosan’ Jemide is a visionary entrepreneur, celebrated cake artist, and passionate advocate for leadership wellness. With over two decades of experience blending creativity with mentorship, Tosan has pioneered a powerful approach to personal and professional transformation — one that begins in the kitchen and resonates far beyond it.
Tosan launched his baking career in the UK in 1999 with Cakes by Tosan, earning acclaim for extraordinary custom cakes. Upon returning to Nigeria in 2001, he elevated the brand to become one of Africa’s most iconic cake companies, winning multiple awards and serving high-profile clients — including the creation of a 28-foot-tall cake that gained global recognition.
But behind the success was a lived experience of burnout, adversity, and emotional strain — challenges that would later inspire his mission to support others in navigating stress, reconnection, and resilience.
Now based in Australia, Tosan works at the intersection of leadership development, corporate wellness, and therapeutic baking. He’s collaborated with trauma specialists to design non-clinical, experiential programs that use baking as a vehicle for reflection, emotional expression, and psychological safety — supporting not only at-risk youth but also executives, managers, and workplace teams.
At the heart of his work is his signature REWIRE™ Framework: 1. Reflect on stress and disconnection, 2. Resolve limiting patterns and emotional fatigue and, 3. Reconnect with purpose, self, and team
Whether mentoring young people or facilitating leadership workshops, Tosan transforms kitchens into spaces for growth, clarity, and genuine renewal.
Happily married to his childhood friend Claire and a proud father of six, Tosan continues to use his creative gifts and compassionate leadership to inspire individuals, organizations, and communities worldwide.